Below are two things you may find of interest... The first is a blurb by Katherine Loh of festivaluse.wordpress.com regarding a subject she interviewed for her blog, one Ms. Jessica Sonabend. Then, below that is a link to Ms. Loh's blog which takes you to her page with a 4 minute clip of her interview with... well... check it out below!!
What The "Ranting Raver" Has to Say About the EDM Movement
(December 2012)
By Katherine Loh
Jessica Sonabend, the writer behind “The Ranting Raver” blog publication is currently 23, yet has been attending raves since since she was 16 years old. I thought profiling her involvement within the rave and EDM culture was a great way to get a glimpse of her experience as well as her thoughts on its mainstream appeal.
Sonabend has attributed the growth of the rave scene to many promoters’ work and efforts. These include flyers and social media promotion. In addition, many of her favorite DJs have also gained attention on their own.
“Swedish House Mafia…Steve Angello, Sebastien Ingrosso, and Axwell…those are extremely old-school producers,” Sonabend said. “The fact that they came together in this group and blew America out of the water…people started seeing who they were.”
She states that it is a big deal considering none of these DJs are from the United States. In fact, many of them got their start in Europe and hit it big once they reached America. To her, the new collaborations between hip-hop artists like Nicki Minaj and Flo Rida are distasteful. After listening to a remix done by Flo Rida to the original “Cry” by Bingo Players, Sonabend wished it didn’t have to happen.
“This dude does not know how to produce music,” Sonabend said. “You can’t really do anything about it because EDM has become very mainstream.”
(http://festivalfuse.wordpress.com/2012/11/28/what-the-ranting-raver-has-to-say-about-the-edm-movement/)
Electronic Dance Music Growth -- Full Interview!
(December 2012)
By Katherine Loh
I spoke with a few experts that know a little about the Electronic Dance Music scene. Here is what they had to say about the reasons of its immediate growth:
http://festivalfuse.wordpress.com/2012/12/06/electronic-dance-music-growth/
Saturday, December 29, 2012
"Raving" About America's Music Festival Scene!
Looking for a positive spin on this past year instead of the negativity some of the media has given this phenomenon? Read below for the REAL deal...
(December 2012)
By the Ranting Raver
Shifts within the music industry have presented its followers with the 1970s disco movement, heavy metal era of the 1980s, boy band melodies of the 1990s, and transcendence of the hip-hop evolution of the 2000s. However, an upbeat and energetic sound has recently dominated the mainstream media in various ways. America is making a rapid transition into the electronic dance music scene, better known as EDM.
According to Forbes Magazine’s EDM series titled “House Music Has Become a Global Phenomenon”, contributor Dan Schawbel says music trio, Swedish House Mafia was able to sell out New York City’s Madison Square Garden within nine minutes in 2011. Ben Sisario of The New York Times writes that music festivals like Ultra and Electric Daisy Carnival draw crowds of 100,000 or more. Electronic dance music has perpetuated the influx of raves and music festivals worldwide.
Recently, electronic music has received a tremendous amount of radio airplay. Swedish House Mafia is a group of three Swedish music producers that have been active members of the electronic music era since the late 1990s. Their most recent hit “Save the World” has over 55 million views on YouTube and numerous plays on the radio.
The term “EDM” is a fairly new phenomenon. Ryan Mac, contributor for Forbes Magazine’s wealth team, says that electronic dance music has begun to exist in various inclinations.
“The phrase ‘EDM’ was born only a couple years ago, even though the roots of the dance music were there for decades,” Mac said. “In terms of how big it can be, coming from a strictly financial standpoint, some people are estimating that this whole industry could be worth about four billion dollars per year at some point in the next couple of years.”
But electronic music has been around for decades. Ben Sisario, writer for the New York Times, believes there was a pretty established electronic dance music sound and scene in the mid-eighties.
“In the US, there have been waves of popularity and there have always been raves but they have been fairly small by comparison to what is happening now,” Sisario said.
Large music festivals that strictly play electronic music, also known as raves, have become the center of the EDM movement. In the early 1990s, raves were typically kept underground and much of the public was unaware of its existence. Police officers would frequently break up the secret shows to scan the area for illegal substances. Raves are popularly known for its association with the drug, Ecstasy.
“Even when I started going seven years ago, there would be people that don’t really like this music but went because there are so many good drugs there,” said Jessica Sonabend, 23 year old blogger of The Ranting Raver. “At a rave, I have never seen so many people on drugs in one area before.”
Yet, drug use is common at almost every music festival event. Sisario believes drugs have had an impact on the music scene for many decades.
“Look at Woodstock! I think that drugs have been part of this music scene for a long time,” Sisario said. “On balance, I think it is no different than many kinds of pop music.”
Aside from its associated drug use, the electronic music industry is a big investment. The perpetuation of raves is only one of many sources of cash inflow. Mac says huge amounts of money are being tossed around to grow the industry in relation to venues and tours. Raves are drawing thousands of attendees with its headliner acts and special effects.
“Hundreds and thousands of people go and they have state-of-the-art speakers and lights,” Sonabend said. “You pay good money and you get the most bang for your buck.”
Sonabend has listened to electronic music and attended at least 300 raves since she was 16 years old. Her love for the music began before the existence of social media and Facebook updates.
“When I first started going to raves it was word-of-mouth,” Sonabend said. “There would be like an info line where somebody would turn their phone off and change the voice message on their phone to the location of the rave.”
After attending her first rave, Sonabend couldn’t get enough of it. She liked the thrill of sneaking out of her bedroom window of her parents’ house, feeling like she was up to no good.
However, unlike Sonabend, other attendees like to look at raves and electronic music as a time to relax. For MC Romano, junior at the University of Washington, raves act as mini vacations. After attending the Ultra music festival in Miami, FL, Romano associates the beach setting with her love for the music.
“These shows can be up to two to three days long,” Romano said. “You can do other things such as getting a hotel or camp.”
Another reason many believe electronic music has received mainstream media attention is due to the recent collaborations between EDM producers and hip-hop artists. While some popstars are creating their own remixes of electronic music, DJs like David Guetta have collaborated with Akon and Kid Cudi to produce some of America’s Top 40 singles like “Sexy Chick” and “Memories”.
“Historically, DJs have not been very successful as pop stars and their own records don’t really sell too well to mainstream audiences and it’s still pretty much the case,” Sisario said. “David Guetta became a celebrity in his own right.”
Jensen Wong, junior at the University of Washington, agrees that EDM broke through to the mainstream audience through radio airplay.
“Five years ago you would only hear hip-hop or alternative on the radio,” Jensen said.
The electronic dance music scene has impacted America in a variety of ways that people still struggle to completely understand. Music festivals have given many fans the opportunity to experience a type of music whether or not drug abuse is established. However, its growing industry has helped EDM become a widespread phenomenon.
“People want to experience this thing and in a sense, the industry has to accommodate this growing influx of interest,” Mac said.
(http://festivalfuse.wordpress.com/2012/12/06/the-electronic-dance-music-phenomenon/)
(December 2012)
By the Ranting Raver
Shifts within the music industry have presented its followers with the 1970s disco movement, heavy metal era of the 1980s, boy band melodies of the 1990s, and transcendence of the hip-hop evolution of the 2000s. However, an upbeat and energetic sound has recently dominated the mainstream media in various ways. America is making a rapid transition into the electronic dance music scene, better known as EDM.
According to Forbes Magazine’s EDM series titled “House Music Has Become a Global Phenomenon”, contributor Dan Schawbel says music trio, Swedish House Mafia was able to sell out New York City’s Madison Square Garden within nine minutes in 2011. Ben Sisario of The New York Times writes that music festivals like Ultra and Electric Daisy Carnival draw crowds of 100,000 or more. Electronic dance music has perpetuated the influx of raves and music festivals worldwide.
Recently, electronic music has received a tremendous amount of radio airplay. Swedish House Mafia is a group of three Swedish music producers that have been active members of the electronic music era since the late 1990s. Their most recent hit “Save the World” has over 55 million views on YouTube and numerous plays on the radio.The term “EDM” is a fairly new phenomenon. Ryan Mac, contributor for Forbes Magazine’s wealth team, says that electronic dance music has begun to exist in various inclinations.
“The phrase ‘EDM’ was born only a couple years ago, even though the roots of the dance music were there for decades,” Mac said. “In terms of how big it can be, coming from a strictly financial standpoint, some people are estimating that this whole industry could be worth about four billion dollars per year at some point in the next couple of years.”
But electronic music has been around for decades. Ben Sisario, writer for the New York Times, believes there was a pretty established electronic dance music sound and scene in the mid-eighties.
“In the US, there have been waves of popularity and there have always been raves but they have been fairly small by comparison to what is happening now,” Sisario said.
Large music festivals that strictly play electronic music, also known as raves, have become the center of the EDM movement. In the early 1990s, raves were typically kept underground and much of the public was unaware of its existence. Police officers would frequently break up the secret shows to scan the area for illegal substances. Raves are popularly known for its association with the drug, Ecstasy.
“Even when I started going seven years ago, there would be people that don’t really like this music but went because there are so many good drugs there,” said Jessica Sonabend, 23 year old blogger of The Ranting Raver. “At a rave, I have never seen so many people on drugs in one area before.”
Yet, drug use is common at almost every music festival event. Sisario believes drugs have had an impact on the music scene for many decades.
“Look at Woodstock! I think that drugs have been part of this music scene for a long time,” Sisario said. “On balance, I think it is no different than many kinds of pop music.”
Aside from its associated drug use, the electronic music industry is a big investment. The perpetuation of raves is only one of many sources of cash inflow. Mac says huge amounts of money are being tossed around to grow the industry in relation to venues and tours. Raves are drawing thousands of attendees with its headliner acts and special effects.
“Hundreds and thousands of people go and they have state-of-the-art speakers and lights,” Sonabend said. “You pay good money and you get the most bang for your buck.”
Sonabend has listened to electronic music and attended at least 300 raves since she was 16 years old. Her love for the music began before the existence of social media and Facebook updates.
“When I first started going to raves it was word-of-mouth,” Sonabend said. “There would be like an info line where somebody would turn their phone off and change the voice message on their phone to the location of the rave.”
After attending her first rave, Sonabend couldn’t get enough of it. She liked the thrill of sneaking out of her bedroom window of her parents’ house, feeling like she was up to no good.
However, unlike Sonabend, other attendees like to look at raves and electronic music as a time to relax. For MC Romano, junior at the University of Washington, raves act as mini vacations. After attending the Ultra music festival in Miami, FL, Romano associates the beach setting with her love for the music.
“These shows can be up to two to three days long,” Romano said. “You can do other things such as getting a hotel or camp.”
Another reason many believe electronic music has received mainstream media attention is due to the recent collaborations between EDM producers and hip-hop artists. While some popstars are creating their own remixes of electronic music, DJs like David Guetta have collaborated with Akon and Kid Cudi to produce some of America’s Top 40 singles like “Sexy Chick” and “Memories”.
“Historically, DJs have not been very successful as pop stars and their own records don’t really sell too well to mainstream audiences and it’s still pretty much the case,” Sisario said. “David Guetta became a celebrity in his own right.”
Jensen Wong, junior at the University of Washington, agrees that EDM broke through to the mainstream audience through radio airplay.
“Five years ago you would only hear hip-hop or alternative on the radio,” Jensen said.
The electronic dance music scene has impacted America in a variety of ways that people still struggle to completely understand. Music festivals have given many fans the opportunity to experience a type of music whether or not drug abuse is established. However, its growing industry has helped EDM become a widespread phenomenon.
“People want to experience this thing and in a sense, the industry has to accommodate this growing influx of interest,” Mac said.
(http://festivalfuse.wordpress.com/2012/12/06/the-electronic-dance-music-phenomenon/)
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